HMC, Switzerland

Happy Moments Collector
Event

Overview

Happy Moments Collector is a Swiss luxury event company operating in Italy, Switzerland, France and Spain, ranked among the top 10 event-planning agencies in Europe. We work with the company on a long-term basis to drive organic audience growth and brand awareness across global social platforms, achieving multi-million reach with a proven consistent track record. The company leverages the four stages of our proprietary methodology - the “Organic Content Factory”: strategy development, content production, post-production, and social media management. Based on extensive testing and deep experience working with large-scale audiences, we identified and implemented content formats that delivered a significant uplift in the brand’s social growth. It’s important to note that this reach was achieved 100% organically, with zero investment in paid media. As a result, we’ve built the highest-quality audience possible. Over the course of our ongoing engagement, we developed a comprehensive content methodology, established an always-on production pipeline, operationalized social media management (SMM) and identified growth triggers that consistently drive 1M+ monthly reach. Most of it organic from the United States, the company’s most lucrative client market.

We are very pleased with our long-term partnership.
Happy Moments Collector

MORE CASES

Supermetrics, Finland

IT

Supermetrics is a Finnish company that specializes in marketing data automation. Our task was to create a social media series designed to build a new metaverse with a deep narrative that would enhance the company’s social identity. In a near-satirical version of the marketing world, a strange trend sweeps the internet: #IQUITMARKETING - a mass, meme-fueled, tongue‑in‑cheek exodus from the industry. Marketers everywhere are “rage quitting” in elaborate ways - abandoning dashboards for pottery wheels, deleting GA4 accounts in favor of park ranger jobs and proudly posting about their new “craft-based” lifestyles. Inside Supermetrics HQ, our three characters - the Panicker, the Optimist and the Analyst - completely miss the meltdown while stuck in a data‑cleanup sprint. By the time they notice, the industry’s gone feral: dashboards are being thrown in the trash, gurus are livestreaming dubious advice, and feeds are clogged with contradictory “must‑do” marketing tactics. Just as they process the chaos, the office locks down in an automated “remote protocol” - no Slack, no briefs, and worst of all… no coffee. With the marketing world outside spiraling and their espresso machine offline, they’re trapped in their own absurd workplace survival drama. Instead of quitting, they’ll launch a satirical livestream called Wheel of Metrics - a data‑driven “game show” that cuts through marketing misinformation, busts myths and restores some sanity to the chaos. We handled the concept development, production, and post-production processes. What makes this case notable is our tight integration of AI solutions, which simplified the creation of graphics and significantly reduced execution time.

/We create stories
with impact.
Let's work together/

Decorative image.Decorative image.

Get in touch with us for more information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
waaw@waaw.pro
WhatsApp logo.
Instagram logo.
YouTube logo.
WAAW logo.