Supermetrics, Finland

Supermetrics is a Finnish company that specializes in marketing data automation. Our task was to create a social media series designed to build a new metaverse with a deep narrative that would enhance the company’s social identity. In a near-satirical version of the marketing world, a strange trend sweeps the internet: #IQUITMARKETING - a mass, meme-fueled, tongue‑in‑cheek exodus from the industry. Marketers everywhere are “rage quitting” in elaborate ways - abandoning dashboards for pottery wheels, deleting GA4 accounts in favor of park ranger jobs and proudly posting about their new “craft-based” lifestyles. Inside Supermetrics HQ, our three characters - the Panicker, the Optimist and the Analyst - completely miss the meltdown while stuck in a data‑cleanup sprint. By the time they notice, the industry’s gone feral: dashboards are being thrown in the trash, gurus are livestreaming dubious advice, and feeds are clogged with contradictory “must‑do” marketing tactics. Just as they process the chaos, the office locks down in an automated “remote protocol” - no Slack, no briefs, and worst of all… no coffee. With the marketing world outside spiraling and their espresso machine offline, they’re trapped in their own absurd workplace survival drama. Instead of quitting, they’ll launch a satirical livestream called Wheel of Metrics - a data‑driven “game show” that cuts through marketing misinformation, busts myths and restores some sanity to the chaos. We handled the concept development, production, and post-production processes. What makes this case notable is our tight integration of AI solutions, which simplified the creation of graphics and significantly reduced execution time.